Familiar with MySpace, Facebook and Twitter? There’s another social-networking site that you might want to join. LinkedIn is a career and business networking site. Setting up your profile is similar to creating a resume and adding someone as a “connection” is the virtual equivelent of exchanging business cards. Similar to Facebook, there are also groups. These are normally companies you’ve worked for or schools you’ve graduated from.
LinkedIn can provide a few different opportunities. You could build your network of connections which could help your business by gaining clients through referrals. You might find someone with the expertise you need for a project. You can look for jobs, or have HR departments find you. Maybe you’re about to apply for a job, look on LinkedIn, and realize that you have someone who works for the company within your network. You could then ask your connection to introduce you to their connection. Now you will have someone who may be able to help you get that job you’re applying for!
I have setup my own LinkedIn profile. It’s far from complete since I just recently signed up, but my 4 connections, their 200+ connections, plus their connections gives me a network of almost 15,000 people!
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Tom Drake is the owner and head writer of Canadian Finance Blog.
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