Welcome to the G.I. Joe edition of the Festival of Frugality! With the G.I. Joe movie coming out recently, I wanted to take a brief look at the history of the G.I. Joe action figures. I hope you enjoy all these great articles!
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In 1963, Stan Weston came up with the idea of a line of Barbie-sized dolls with a military theme that would be marketed to boys. Inspired by the popular 1945 film The Story of G.I. Joe, he decided on the generic name “G.I. Joe.” The line was launched on February 2, 1964. There were originally four figures, one to represent each branch of the Armed Forces.
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By the late 1960s, in the wake of the Vietnam War, Hasbro sought to downplay the war theme that had initially defined “G.I. Joe”. The line became known as “The Adventures of G.I. Joe”. In 1970, Hasbro settled on the name “Adventure Team”, and relaunched G.I. Joe under the new, non-military banner.
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1982 saw the highly successful relaunch of the G.I. Joe product line in a smaller, 3 3/4-inch scale, of the same type employed by the wildly popular Star Wars figures. The 1982 relaunch pioneered several tactics in toy marketing, combining traditional advertising with an animated television mini-series and an ongoing comic book.
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In 2009, Stephen Sommers directed a big budget Hollywood action movie based on G.I. Joe. The first film, G.I. Joe: The Rise of Cobra, in what is intended to be a franchise, stars Channing Tatum in the role of Duke, and Joseph Gordon-Levitt in the role of Cobra Commander.
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I remember the bending knees and elbows being a HUGE upgrade over Star Wars figures! Ahh, simple technology.
Thanks for hosting.
Wow thanks for hosting and for making me editors pick!
I’m w/ FFB! LOVED my G.I. Joes back in the day…if only I had kept them
Nice job Tom, awesome Theme. Cobraaaaa!!!! My GI Joe’s and my star wars guys had a war and unfortunately the GI Joe’s had fire in the form of a can of WD-40 with a lighter. Kids don’t play with fire!
Thanks for hosting.
I still have all the men in a box, unfortunately they’re not likely in collectible condition. Too bad I didn’t keep the vehicles and bases… I saw the Cobra Terrordome on ebay for $400!
Great job hosting Tom. Thanks for choosing my post as an editor’s pick
Wow, I never knew ANY of that stuff about Joe… and I thought he was a 2-d guy from the comics.
Thanks for hosting, Tom – I will get my link back up
Thanks for hosting. Great job on this carnival.
Thank you so much for featuring my article in your carnival! Really appreciate being here. I really liked my Barbie dolls as a kid
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A real great analytical writing with excellent critical thinking. I loved reading in one sitting from head to toe. Thanks for such a great post.
Hey nice post i have ever seen.Keep blogging and sharing new ideas